Open source AI visibility toolGet your brand recommended more in AI search.

See how often ChatGPT, Gemini, Perplexity and Claude mention you, who they recommend instead, and which sources they trust. Then know exactly what to work on to show up in more AI answers, and track your AI visibility improve week by week.

Free and self-hostable. Hosted version coming soon.

yourbrand.com · Week of 12 OctExample data
Mention rate
62%+8 pts
Avg. position
2.3+0.6
Share of voice
24%+3 pts
Own site cited
31%+5 pts
PromptChatGPTGeminiPerplexityClaude
best project management tool for small teams#2#1Not mentioned#3
asana alternatives that are cheaper#1#4#2#1
project management software for agenciesNot mentionedNot mentioned#5Not mentioned
simple task tracker with time tracking#3#2#2#4

AI search visibility is the new ranking.

When someone asks an assistant for "the best tool for…" or "an agency that…", they get a short list of names and a few links. If you're not on that list, you're not in the running, and nothing in Google Search Console or your analytics will tell you.

An AI visibility tool gives you the missing report. PromptRankings keeps a weekly record of what each assistant says about your category, who it recommends, and which pages it trusts as sources.

What you track

Six AI visibility metrics that show where you stand.

Mention rate

The share of AI answers that name your brand, per prompt, engine and week. The core AI visibility number: do the assistants know you exist?

Position

Where you appear when you are mentioned. Being listed first in a "best tools for…" answer is worth far more than being sixth.

Share of voice

Your mentions against the competitors you track, so you can see who the assistants recommend instead of you.

Citations

Which URLs and domains each engine cites, and whether your own site is one of them. This is where to aim your content and PR.

Sentiment

Whether the answer describes you favourably, neutrally or negatively, so a bad review getting repeated by AI doesn’t go unnoticed.

Variance

AI answers change between runs. Each prompt is sampled more than once, and you see rates and spread instead of a single lucky answer.

How it works

How AI visibility tracking works.

  1. 01

    Add your brand and prompts

    Enter your domain, competitors and the questions your customers actually ask. Or start from a draft set of prompts grouped by intent and edit it.

  2. 02

    Runs every week

    Each prompt is sent to every AI search engine through its official API, with web search turned on, the way people get answers today.

  3. 03

    Answers become data

    A small model reads every answer and pulls out mentions, positions, sentiment, competitors and cited sources as structured data.

  4. 04

    Track the trend

    See how your AI visibility moved week to week, per engine and per prompt, and which pages to work on to get recommended more often.

Why PromptRankings

An AI visibility tool you can check the workings of.

Open source

Every line is public under AGPL-3.0. Read how each number is calculated, run it yourself, or contribute an engine.

Honest measurement

We query official APIs rather than scraping the consumer apps. API answers can differ from what people see in the apps, and we say so on every report.

Costs you can see

Every API call logs its tokens and cost, and a budget cap stops a run before it overspends. Self-hosting 50 prompts weekly costs about $10 a month in API fees.

Built for agencies

Track several brands from one install, with competitors and prompts per client. White-label reports are on the roadmap.

Ask your AI about it

An MCP server will expose your visibility data, so you can ask Claude or another assistant how you did this week.

Your keys, your data

Bring your own OpenAI, Google, Perplexity and Anthropic keys. Responses live in your own Postgres database.

Pricing

AI visibility tracking from $49 a month, or free to self-host.

Self-hosted

Freeplus your own API costs

  • All engines and metrics
  • Unlimited brands and prompts
  • Bring your own API keys
  • Runs on any Postgres database

Hosted

$49per month, planned

  • Everything in self-hosted
  • No setup, no API keys
  • Weekly runs on all four engines
  • Email summaries

Agency

$99per month, planned

  • Everything in hosted
  • Multiple client brands
  • White-label reports
  • Priority support

Hosted plans start from $49 a month and may change before launch. Prices in USD.

FAQ

AI visibility tool FAQ.

What is AI visibility?
More people now ask ChatGPT, Gemini, Perplexity or Claude for recommendations instead of searching Google. AI visibility is how often, and how favourably, those assistants mention your brand when someone asks about your category. It is to AI answers what rankings are to search results.
What does an AI visibility tool do?
An AI visibility tool runs a set of prompts your customers would ask through AI assistants on a schedule, then records whether your brand is mentioned, where it appears, how it is described and which sources are cited. Over time that shows whether your AI search visibility is growing, and which competitors are winning the answers you want.
Is this the same as GEO or AEO?
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are the work of improving how AI assistants talk about you. An AI visibility tracker is how you measure that work. PromptRankings shows where you stand and which cited pages to target, so you can tell whether your GEO efforts are paying off.
Do the results match what I see in ChatGPT?
Not always. We measure answers from the official APIs with web search enabled, which is the closest repeatable equivalent to the apps, but personalisation, memory and app-specific features can change what an individual user sees. That is also why we sample each prompt more than once and report rates rather than single answers.
Which AI assistants do you track?
ChatGPT tracking works today. Gemini, Perplexity and Claude are being added one at a time, each through its official API.
How much does self-hosting cost?
The software is free. You pay the AI providers for the queries you run. Tracking 50 prompts once a week across all four engines comes to roughly $10 a month at current API prices.
How is this different from Profound, Peec AI or Otterly?
PromptRankings is an open source AI visibility tool that can run on your own infrastructure with your own keys, so the cost is a fraction of a hosted tool and you can check exactly how each metric is calculated. The hosted version will be priced for small teams and agencies rather than enterprise budgets.
When can I use it?
It is in development and being tested on our own brands now. Join the waitlist and we will email you when early access opens.

See what AI says about your brand.

Join the waitlist for early access to the AI visibility tool. One email when it's ready, nothing else. See our privacy policy.